This article deals with machismo in football – a colonial heritage – being naturalized in Brazilian society. We aim to smooth out the effects, in the view of professionals of Physical Education, of practices and sexist postures in football and to present indicators for a teaching proposal that co-assigns to the eradication, or at least for mitigation, of this prejudice in football. As methodology we used van Dijk's critical discourse analysis (ACD) from a decolonial perspective. We conclude that to combat machismo in football educational institutions and football clubs can collaboratively: value the discipline of football in their curriculum; select trained professionals in this sport; provide adequate infrastructure to their practice; emphasize human training; and develop educational campaigns.