This article aims to describe the process of economic exploitation of the image of professional soccer athletes in the context of the “spectacularization” of sport in society. The methodology of this project is based on the theoretical analysis of understandings related to this transdisciplinary process in order to complement the existing technical-theoretical framework. At first, it seeks to contribute to the systematization of current knowledge in relation to the historical evolution of sports legislation, the special sports employment contract and, subsequently, the analysis of the remuneration of the professional athlete's image, including in cases where such practice is considered a distortion of the athletes' image contract and, finally, issues related to the arena law institute. In short, the legal-sports system that guarantees economic gains arising from the exploitation of the athlete's image, resulting from the football event, was investigated.