This article has as its research problem the following question: how and which public policies can be appropriate for the effectiveness and implementation of the Brazilian Strategy for Artificial Intelligence (EBIA) regarding the axes Legislation, Regulation, and Ethical Use, and Governance of Artificial Intelligence (AI)? The aim is to present the EBIA and its axes of implementation and, afterward, to contextualize it according to Brazil's classification in terms of Artificial Intelligence in the international scenario. Global Innovation Index prepared by the World Intellectual Property Organization and the Artificial Intelligence Index Report prepared by Stanford University are used for this purpose. The methodology used for this is monographic research. In the end, it is concluded that the EBIA is a mechanism capable of inserting Brazil into the AI regulatory race, but it needs strong and effective public policies aimed at its implementation.